Video of the Day: Stop-Motion with Push Pins and Rubber Thread

The Made Shop studio created a video for Son Lux.

An American design studio, The Made Shop, spent three weeks, 200 push pins and 500 feet of rubberized threads to create a new video for Son Lux’s song, “Change Is Everything.”

The video was produced using stop-motion animation. “The first day we knocked out 535 frames (out of roughly 4,000). By day three, the pads of my fingers were so raw that it hurt to move a pin,” said director Nathan Johnson to NPR.

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