Old Navy Makes A Selfie-Machine
Pictures of people tweeting birthday wishes will be projected on a screen with balloons.
To celebrate its 20th anniversary, American brand Old Navy created a Selfiebration-machine, a big screen with the photos of people who tweet a photo to Old Navy with #selfiebration as a hashtag.
The Twitter photos will be converted into pixel art with navy blue balloons. For every thousand balloons created, the saturation of the navy blue color increases. The company made two billboards: the first will be in New York City’s Times Square on October 22nd and the second on October 25th in Los Angeles’ Hollywood & Highland Center.
