Photo of the Day: New Ad by Gucci

Italian fashion house Gucci published an advertisement for their new pre-Fall 2015 collection. The images feature a young couple getting undressed in a modestly furnished room. Photo session was shot by the British photographer Glen Luchford under the supervision of a new creative director of the company, Alessandro Michele. This series is very different from previous Gucci campaigns. Instead of the bright and hyper-real models, the photographer used models who look like average people in everyday environments.

“Pre-Fall advertisement campaign proved again the new direction of the Gucci: instead of glamour and still photos, which were typical for the company earlier, readers see alive and immediate photos,” stated Vogue Ukraine.

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{ “img”: “/wp-content/uploads/2015/04/gucci02.jpg”, “text”: “Photo: Courtesy of Gucci” },
{ “img”: “/wp-content/uploads/2015/04/gucci03.jpg”, “text”: “Photo: Courtesy of Gucci” }