UNICEF Created an Anti-Bullying Ad for Teenagers

Posters made by a Chilean creative agency ask not to capture students in humiliating moments.

Chilean creative agency Prolam Young & Rubicam commissioned by the United Nations Children’s Fund created a series of One Shot advertising posters, aimed to draw attention to the problem of bullying with the use of smartphones among teenagers, PetaPixel writes.

The authors say that when peers use mobile phones to capture teenagers in humiliating moments, this causes low self-esteem, which is one of the major causes for depression and suicide among students.

“One shot is enough,” — each of the three posters reads. “If you have a smartphone, use it wisely. Don’t kill anyone’s self-esteem.”

All photos: Ads by Prolam Young & Rubicam/UNICEF Chile

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