Scientists Accuse Google of Sexism

According to a study conducted at the University of Washington the search engine discriminates against women during searches for “CEO.”

The University of Washington published results of the study Unequal Representation and Gender Stereotypes in Image Search Results for Occupations. The study reveals that according to a search on Google, the first woman on the list of top management positions is a Barbie doll.

It is also stated that if a search on Google is made for CEO images, the search engine will provide dozens of photos of the men — CEOs of the companies. The first woman will appear in the search after more than hundred images, and is not a real person, it’s a ten year old advertisement for a Barbie doll.


{ “img”: “/wp-content/uploads/2015/04/CEO_01.jpg”, “text”: “” }

With an image search for “CEO,” 89% are the images are of men even though 27% of CEOs are women in the USA. The scientists suggested that Google change the algorithm of the search in order for users to be able to see more photos of women.

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