Researchers Identified the Most Disgusting Color

Australian government set out to find out which color consumers considered the most disgusting. They found it was a mix of green and brown, Pantone 448 C.

The research was done by a British GfK Blue Moon on commission from the government. More than a thousand of smokers took part in the research. They characterized this color with the words ‘death’ and ‘dirt’. It is planned to use Pantone 448 C in the new design of cigarette packs. The Ministry of Health of Australia hopes that ‘disgusting’ color will help discourage people from smoking.