Commercial with Shoplifters Won Cannes Lions 2016

The video created for Harvey Nichols london received a prestigious award.

Shoplifters commercial created by Adam&EveDDB for Harvey Nichols London received grand prix at the Cannes Lions 2016 in the Film category.

The video is about shoplifting and was presented in July 2015: its creators used the real footing of thefts and arrests taken by the video surveillance systems. Almost a year after, it has 500,000 views on YouTube.

More than ten other videos were shortlisted: among them the widely popular on the Internet commercial for the sports brand Under Armour featuring Michael Phelps which shows the side of life of the Olympic champion that usually stays hidden from the public and a promo video of a Japanese cosmetics producer Shiseido about the power of makeup.

New and best

10 171

734

682
12 883
Read more