IKEA Turned Children’s Drawings Into Plush Toys

A portion of proceeds will go to charity.

As part of the project Soft Toys for Education, IKEA issued a series of plush toys, created based on children’s drawings, Adweek writes.

The toys are already available for purchase, and IKEA will forward $1 for every toy they sell to the educational projects of UNICEF and Save the Children.

In the past 12 years Ikea Foundation donated about $90 mln for charity projects.

ikea-toys_01
ikea-toys_02
ikea-toys_03
ikea-toys_04
ikea-toys_05
ikea-toys_06
ikea-toys_07
ikea-toys_08
ikea-toys_09
ikea-toys_10
Tags

New and best

9 823

571

325
12 575
Read more