Infographic of the Day: How Logo Color Impacts Sales
Study shows that consumers build their opinion about products based on the visual appearance of a logo.
Design agency WebpageFX revealed how corporate colors of the brands impact the intention of customers to purchase products. Customers only need 90 seconds to make a judgment about product based on the company’s logo color. 85% of the respondents said that they select products based on the color of the wrapping, while 80% think that color increases brand recognition. WebPageFX has created an infographic about the psychology of color and showed how color is perceived by the customers:
Infographic by WebpageFX.