Scientists Accuse Google of Sexism
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The University of Washington published results of the study Unequal Representation and Gender Stereotypes in Image Search Results for Occupations. The study reveals that according to a search on Google, the first woman on the list of top management positions is a Barbie doll.
It is also stated that if a search on Google is made for CEO images, the search engine will provide dozens of photos of the men — CEOs of the companies. The first woman will appear in the search after more than hundred images, and is not a real person, it’s a ten year old advertisement for a Barbie doll.
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With an image search for “CEO,” 89% are the images are of men even though 27% of CEOs are women in the USA. The scientists suggested that Google change the algorithm of the search in order for users to be able to see more photos of women.