Video: Parody Ad for the New Apple Photo Book

The Late Show with Stephen Colbert created a video parody on the release of Apple’s new photo book. The release was announced last week: it will include the photographs of the company’s products developed over the past 20 years.

The news about this generated multiple jokes on the web: many Internet users wondered why the company, which is known for its high-tech innovations, needs to publish a book and sell it at a such unreasonably high price — it is available for $300.

The authors of The Late Show with Stephen Colbert tried to imagine a discussion about this and shot a parody which resembles other advertising videos by the company.