Made in Bila Tserkva: How Ukrainian Guitar Manufacturers Managed to Enter the Global Market
29 December 2017
Today Universum can compete with the best Fender and Gibson have to show. Their price reaches $6,000, and one of the instruments even found its way into the collection of Grammy winning artist John Patitucci. Yet, the history of Universum started in Bila Tserkva less than two years ago when the aviation engineer Alexander Doroshenko came to Gavrylenko brothers' shop to repair his guitar.