A Model Was Introduced to the Photographers as Six Different People
Every photographer heard a different story about the character of the shoot — from him being a millionaire to him being an ex-inmate.
Canon Australia performed the experiment, asking six photographers to take a portrait of one man and telling each of them a different background story about him, and published the resulting video on their YouTube channel, PetaPixel writes.
For each shoot the actor named Michael played a different role: a millionaire, a fisherman, a recovering alcoholic, an ex-inmate, a psychic, and someone who has saved a life.