Women with Double Mastectomies Pose for an Underwear Ad

Women with both breasts removed became models for a new Play Out’s ad campaign.

An underwear producer, Play Out, and the organization FlatTopper Pride have united women who “had mastectomies and choose to remain flat.” The companies launched an ad campaign for a new collection of unisex underwear. Women who had mastectomies and chose not to receive breast reconstruction modeled for the photo shoot. Play Out is raising consciousness about “life after cancer” and new gender self-identification of cancer survivors.

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