Journalists from San Francisco Play Nude Prank

The Bold Italic magazine played an April Fools Day prank. On their website they published a report on working in the office naked for an entire month.

According to employees, the experiment caused odd feelings. But by day three everybody got used to it and stopped feeling ashamed. Relationships in the office became better and turned into “a deep and trusting bond that permeated every meeting.” Co-workers followed two main rules: “nipples hard = need to focus, nipples soft = have time to talk” and “free your genitals, free your mind.” The Bold Italic suggested that other magazines should follow their nude example.

But, many media companies did not realize that was only a joke and re-posted it as news.

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