Yves Saint Laurent Ad is Banned in Britain
The U.K.’s Advertising Standards Authority (ASA) banned a photo of a new collection by Yves Saint Laurent because of the “model appeared unhealthily underweight.” The images originally published by Elle feature 18-year-old Dutch model Kiki Willems. The Standards Authority concluded that her visible and prominent rib cage, as well her thighs and knees, appeared at similar width, which can be a sign of an unhealthy condition.
Elle and Yves Saint Laurent declined to comment the ASA’s decision.
.@ASA_UK ban advert for featuring "unheathily underweight" model: http://t.co/1f8iG8O1sa by @PAConsumer pic.twitter.com/PQPy1YpWSZ
— Press Association (@PA) June 3, 2015
This Janury ASA handled a similarcase with clothes brand Urban Outfitters.