Norwegian PSA Has Over 200 Million Views in a Week
The Lunchbox, a PSA created by Kitchen Leo Burnett on commission from the Norwegian Directorate for Children, Youth, and Family Affairs has had over 200 million views in just a week after it was published. The goal of the video is to popularize the adoption of underage children in Norway.
The video takes us to a classroom where during the break all children unpack a lunch that their parents prepared for them, and only one of them find out that his lunchbox is empty. To pass the time he goes walking around the halls, and when he comes back, he sees that his lunchbox is now full, too.