Norwegian PSA Has Over 200 Million Views in a Week

It was a matter of hours that a one-minute video went viral on Facebook.

The Lunchbox, a PSA created by Kitchen Leo Burnett on commission from the Norwegian Directorate for Children, Youth and Family Affairs had over 200,000 million views in just a week after it was published. The goal of the video is to popularize adoption of underage children in Norway.

The video takes us to the classroom, where during the creak all children unpack lunch that their parents prepared for them, and only one of them find out that his lunchbox is empty. To spend time, he goes walking around the halls, and when he comes back, he sees that his lunchbox is now full, too.

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