Dazed Digital Finds Film Frames in Fashion Campaigns

The edition revealed the sources of the campaigns’ inspiration.

New ad campaigns for leading fashion houses refer to characters from famous films. Dazed Digital noticed that film frames can be found in the campaigns of Alexander McQueen, Prada, Yves Saint Laurent, Chanel and Alexander Wang.

English roses play a key role in the new campaign of Alexander McQueen. An image features the model Ruth Bell holding the flowers. She resembles the protagonist of the classic film “The Passion of Joan of Arc” by Carl Theodor Dreyer.


{“img”: “/wp-content/uploads/2015/07/fashionvs_02.jpg”, “text”: “Alexander McQueen “},
{“img”: “/wp-content/uploads/2015/07/fashionvs_01.jpg”, “text”: “«The Passion of Joan of Arc» (1928)”}



This year, 16-year old Lily-Rose Depp, daughter of Johnny Depp and Vanessa Paradis, became the face of Chanel. One of her last photo shoots for the fashion brand refers to “Almost Famous” by Cameron Crowe.

{“img”: “/wp-content/uploads/2015/07/fashionvs_04.jpg”, “text”: “Chanel”},
{“img”: “/wp-content/uploads/2015/07/fashionvs_03.jpg”, “text”: “«Almost Famous» (2000)”}



Two months ago nobody knew actress Klara Kristin. Everything has changed with a premier of “Love.” The film, featuring the young actress in a leading role, became notoriously famous. Now she is a model for a YSL that recalls frames of “The Virgin Suicides,” the debut film by Sofia Coppola.

{“img”: “/wp-content/uploads/2015/07/fashionvs_06.jpg”, “text”: “Yves Saint Laurent “},
{“img”: “/wp-content/uploads/2015/07/fashionvs_05.jpg”, “text”: “«The Virgin Suicides» (1999)”}



Ad campaign of Alexander Wang uses motives of the definitive 90s teen movie “The Craft.” The video features models like Molly Bair, Binx Walton, Isabella Emmack as well as Japanese dance due Avabambi and Ex-Crystal Castles front-woman Alice Glass.

{“img”: “/wp-content/uploads/2015/07/fashionvs_08.jpg”, “text”: “Alexander Wang”},
{“img”: “/wp-content/uploads/2015/07/fashionvs_07.jpg”, “text”: “«The Craft» (1996)”}

Prada’s AW15 collection is designed in pastel colors to underline femininity. The style resembles the clothes of “The Stepford Wives.”



{“img”: “/wp-content/uploads/2015/07/fashionvs_10.jpg”, “text”: “Prada”},
{“img”: “/wp-content/uploads/2015/07/fashionvs_09.jpg”, “text”: “«The Stepford Wives» (1975)”}

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