Mexican Farmers Star in Tequila Ad

American photographer Joey Lawrence created a series for Jose Cuervo.

A New York based photographer, Joey L, released a video of a shoot for a Jose Cuervo Tequila ad campaign. The video features the photographer himself taking photos of Jimadors – Mexican farmers who work on agave fields in the Tequila suburbs.

The photo session for Jose Cuervo is on his website:


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The video is the forth part of the Dudes with Cameras series where Lawrence talks about the work of a professional photographer.

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