Nikon Commercial against Smartphones and Social Networks

In a new video a famous manufacturer of DSLR cameras tried to explain their advantage over smartphones.

In a 1-minute commercial titled Show Your Love Some Love, Nikon tries to explain the difference between photographs taken with smartphones to get more likes on social networks and photographs of “things you love”. The commercial claims that true love cannot be captured with a smartphone camera or expressed on social networks.

The authors of the video, Cramer-Krasselt Agency, claim that the idea was based on the insight that the quality of the photographs equals the importance of the moment that people are trying to capture, Digital Trends reports.

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