Mashable Found Out How Much Bloggers Earn on Instagram

Mashable published an article that analyzes how much popular bloggers earn when they advertise things on Instagram. The authors talked to representatives of several marketing agencies that promote their clients’ goods on online platforms.

According to the representative of Influencer Marketing Agency, the prices can vary considerably between different platforms and types of audience that the blogger has access to. “Influencers can earn anywhere from below €100 ($110) to 100 times this amount (€10,000, $11,006).”

Jenny Woods, founder of Zaapt, shared that recently an Instagram star with 1.3 million subscribers received over $6,000 for a single post. She says that bloggers with similar audience size can earn up to $25,000 for one or several posts.

To post an advertisement that mentions the brand name on the Instagram of a superstar such as Kim Kardashian, the company will have to pay much more — up to $400,000, Mashable says.