Volvo Creates a Commercial Featuring Different Ways to Die

The authors of the video showed how autonomous driving can prevent another accidental death.

Volvo create a video called the ABC of Death, featuring the stories of several people who died in different ways. The footage is accompanied with a song that explains what is happening on screen: Amber was hit by a bus, Barry was attacked by pigeons, and Dora and her friends hanged themselves.

The commercial ends with the following scene: the man behind the wheel of Volvo XC90 has a heart attack, but the car doesn’t run over the pedestrian who was just crossing the road thanks to the autonomous driving system of the vehicle.

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