Pantone Chooses the Color of 2017

The company shared its forecast about most popular color of the coming year.

Following its annual tradition, Pantone presented a color that, according to the company’s experts, will be most popular in the world of fashion and design next year: this time, the title went to Greenery, 15-0343 in the color palette.

“We know what kind of world we are living in: one that is very stressful and very tense. This is the color of hopefulness, and of our connection to nature. It speaks to what we call the ‘re’ words: regenerate, refresh, revitalize, renew,” the company says.

Pantone has been predicting color preferences of consumers since 2000: in order to do this, professionals analyze trends in film, fashion, design, and other mass culture industries. Last year, Color of the Year title went to Rose Quartz and Serenity. And a year earlier, the experts chose Marsala.

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