Reebok Suggested Stockholm Citizens Run for a Pair of Sneakers

Reebok installed a billboard with a camera on one of Stockholm streets. The camera measures the speed of objects that pass by it. The company offers citizens to run past the billboard and receive a pair of sneakers in return, Adweek writes. Those who want a free pair of sports shoes need to run faster than 17 kph.

“We really like the idea of taking a classic billboard and turning it into something disruptive and unique, — Markus Schramm, one of the authors of the campaign, says. — This gives customers an instant experience, and as a brand, we’re able to provide something of real value.”