Video about the Other Side of the Life of Athletes Became the Ad of the Year According to Adweek
The video features 23 times Olympics champion Michael Phelps.
Promo video for the American brand called Under Armour featuring the winner of 23 Olympic gold medals Michael Phelps became the best advertising video of 2016 according to Adweek.
The video, filmed by Droga5 agency and titled Rule Yourself, was released in early March. It shows the side of life of the professional athlete that often remains hidden from the eyes of the public: in a 1.5-minute video Phelps shows the viewers his grueling gym exercise sessions and exhausting training swims.
“It’s what you do in the dark that puts you in the light,” says the video that had over 11 million views since it was posted.
