Flash Mob of Women with Half Made-up Faces Collects 13,000 Photos

Video blogger Niikie de Jager starts a flash mob to explain that there is no shame in using make up.

After the creator of a YouTube beauty account, NikkieTutorials, Nikkie de Jager published a video called The Power of Makeup, which shows how make up can change women’s appearance, girls from all over the world started posting photos with makeup and no makeup. Using the hashtag #ThePowerOfMakeup they post their half made-up selfies.

Flash mob started one and half months ago and still running. Girls posted to Instagram more than 13,000 images and video that launched the campaign has more than 17 million views.

#thepowerofmakeup #ilookgood #itsforme #notyou #noshameinmygame #imgoingoutlikethistoday

Фото опубликовано Megan Strong (@makahler1116)

Inspired by @nikkietutorials.. posting this picture to shut down make-up shamers with #thepowerofmakeup .. I don't wear make up on a daily basis, but I do when there are big occasions or when I'm cosplaying.. Therefore, I get a lot of comments when I do indeed put on make up.. It's either "you look so much better with/without make up on", "who are you trying to impress", "so fake", "she must hate herself to rely on so much make up", "this is why I don't trust girls" or "such an attention seeker".. I wear make up to express, not to impress.. I'm doing it for myself and not for pleasing anyone else.. I know I look different and I'm proud that I do as its a skill that I've tried achieving through my years of cosplaying.. The important thing is, with or without make up, we are beautiful #trending #stopmakeupshaming #nofilter

Фото опубликовано @lilmizzwendy

#thepowerofmakeup

Фото опубликовано melody letfus (@melodyletfus)

#ThePowerOfMakeup @nikkietutorials #nikkietutorials #makeup

Фото опубликовано Kimberli M. Rudebeck (@kimikittiekat)

Lunie looks so pretty. Also I was curious to compare what half my face looks like with make up and the other half natural. I need to get a life lol.

Фото опубликовано Rebecca Nazanin Salman_ (@nazshiraz)

#ThePowerOfMakeup because a girl shouldn't feel pressured to wear or not wear makeup #itsyourchoice

Фото опубликовано Candi (@candissweet)

When I wear my make up I feel closer to my spirit animal. #ThePowerOfMakeup

Фото опубликовано Desi AnnMarie English (@damenglish)

#thepowerofmakeup #makeup #redhead #redhair #ginger #tattoo #tattoos #girlswithtattoos #septum

Фото опубликовано Cassidy (@casslundy)

#thepowerofmakeup

Фото опубликовано Erica Lovell (@erica_lovell)

Decided to try this out. #thepowerofmakeup

Фото опубликовано Kat Loo (@hellobatty)

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