Turkish Airlines Shows the Magic of Video Editing

The video was viewed almost 1.5 million times in a week.

American video editor Zach King who got famous for his short videos that he published on Vine and YouTube was featured on the new advertising video of Turkish Airlines, Creativity writes.

In a three-minute video King shows the safety rules on board of the plane, using various video editing techniques.

“Magic is one of the oldest and most globally relevant art forms, studied by psychologists and neuroscientists alike for its ability to involve and indeed engross an audience,” Dr. Gustav Kuhn, a cognitive psychologist and a consultant for the project said.

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