Synchrodogs of Ukraine Create a Lookbook for Lady Gaga

Industry February, 24 2017 Glib Savchenko

During the shoot, which took place in Ivano-Frankivsk, the team also used products of several Ukrainian brands.

Ukrainian photographers Tania Shcheglova and Roman Noven of Synchrodogs created a lookbook for the Lady Gaga’s new collection of souvenir clothing and accessories, Wonderzine writes. They also used some products of the Ukrainian brands for the shoot — Zirochka Ukraine, Paskal, Yana Chervinska, Yulia Yefimtchuk, Masha Reva, Crystal Tania, Anton Belinsky, Drag and Drop, and Elena Reva.

“We created this lookbook in Ivano-Frankivsk, and we had a dream team on board to make that happen,” the project’s stylist Dasha Lagenberg says. “We had no limitations, we had complete freedom of creativity. The only condition was to shoot the merchandise that we received from the States. We had lots of fun during the shoot.”

Synchrodogs was founded in 2008, and in several years became famous internationally. The duo worked for many renowned media outlets, among them the New York Magazine and Dazed & Confused, and received several awards, including ArtRebels x Canon and FOAM Construct.