Apple Published ‘Shot on iPhone’ Photobooks
The company surprised the authors of best photos taken during Shot of iPhone advertising campaign.
Apple published a limited series of 77 photo books with photographs taken on iPhone 6 and sent it to the photographers who participated in the advertising campaign ‘Shot on iPhone’, which aimed to popularize mobile photography, PetaPixel writes.
Several days ago every author whose photographs were selected by the jury received a set of two books: The Photographs and The Gallery. The first has a collection of best works, and the second shows how they were used in an urban space. Every gift set has a pair of white gloves in it.
Shot on iPhone campaign started in early 2015. 162 photographers from 73 cities participated. Photographers were paid for their works to be used as part of advertising campaign, and many photographs were placed on billboards and facades of buildings around the world.