IKEA Turned Children's Drawings Into Plush Toys
A portion of proceeds will go to charity.
As part of the project Soft Toys for Education, IKEA issued a series of plush toys, created based on children's drawings, Adweek writes.
The toys are already available for purchase, and IKEA will forward $1 for every toy they sell to the educational projects of UNICEF and Save the Children.
In the past 12 years Ikea Foundation donated about $90 mln for charity projects.